Why are audiences increasingly turning to creators for news? As social media becomes one of the world’s primary sources of information, creators are taking on a...
In the race for views, many creators focus on cracking the algorithm. But according to YouTube, the real challenge isn’t getting someone to watch a Short,...
Why did RENÉE Cosmetics choose Orry for its latest campaign? RENÉE Cosmetics has partnered with internet personality Orhan Awatramani (Orry) for a micro-drama series that shifts...
What began as a fun Instagram challenge has turned into one of social media’s most talked-about fitness stories. In fact, an Indian content creator’s attempt to...
Who Is Pratishtha Deveshwar? Pratishtha Deveshwar is a motivational speaker, TEDx speaker, and disability rights activist whose inspiring journey has touched thousands of lives. With over...
Instagram has rolled out a long-awaited feature that gives users greater flexibility in managing their content. The platform now allows creators and users to replace the...
Who is Ayushi Gupta beyond Instagram? Ayushi Gupta-Mehra is a food, travel and lifestyle creator, entrepreneur, and consultant. She is the founder of The Foodie Diaries,...
Singapore Changi Airport has teamed up with food creator Saloni Kukreja for “Changi Dished Out,” a campaign that encourages Indian travellers to experience the airport through...
Parul Gupta, an entrepreneur known for her innovative ideas, launched TESORA Infrared Cooker Popular food creator and chef Parul Gupta, widely known as Cook with Parul,...
Why Did Rida Tharana Host an Offline Workshop? Content creator Rida Tharana recently hosted her first-ever offline content creation workshop. This marked a significant moment in...