If your feed has been feeling a little more witty and unexpectedly funny lately, there’s a good chance you’ve come across a Parsi creator. Why are...
If you walk into the M. Chinnaswamy Stadium and ask a fan to name the most important figures at Royal Challengers Bengaluru, they’ll say Virat Kohli,...
What does it take to put Indian culture on the global map through food, stories, and impact? For Vikas Khanna, it’s been a journey that goes...
The next generation of movie stars didn’t start in audition rooms; they started in your feed. The rise of social trends like Vaazha 2 has played...
In a powerful moment blending music, fandom, and global pop culture, Awez Darbar represented India at an international fan celebration honouring the legacy of Michael Jackson...
Influencers today are the ones telling you not to purchase products! Influencer marketing has long been built on the idea that the right product can upgrade...
It starts with a number that instantly grabs attention, ₹42,000. Not from a viral reel, not from millions of followers, but from a creator with just...
At just 25, Maithili Thakur has changed what it means to be a public figure in India’s evolving creator economy. From singing devotional bhajans to becoming...
As temperatures rise and the sun refuses to take a day off,it’s time we protect our skin. Think tanning, breakouts, dehydration, and that constantly oily-but-dry skin?...
The streets of India are filled with stories, but few people see them as vividly as Mithil Thaker. An Ahmedabad-based artist, Mithil has gained recognition for...
