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Goagr@m: Navigating Influencers, Susegad and Covid-19 in Goa

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Goagr@m: Navigating Influencers, Susegad and Covid-19 in Goa

Bina Nayak’s latest novel, Goagr@m: Misadventures of an Influencer, dives into the world of social media influencers through the story of Madhur Chopra, aka Maddie. Fleeing a pandemic-stricken Delhi and a struggling business, Maddie seeks refuge and online fame in Goa. After finding success with her book Starfish Pickle which was made into a movie, Goagram is her next foray into fame, and we believe it is well-deserved.

The book offers more than just a glimpse into the glamorous (and often stressful) life of an influencer. Nayak, a graphic designer with a deep connection to Goa, uses Maddie’s journey to explore the impact of social media on Goan culture and the challenges faced by outsiders trying to navigate the state’s laid-back “susegad” way of life.

Influencer Culture Under the Microscope

Maddie’s initial struggles highlight the disconnect between influencer expectations and reality. Local vendors see her requests for free products as audacious, and the concept of influencer marketing is largely foreign. As Maddie interacts with the locals, she learns Konkani and Portuguese, fostering connections and a deeper understanding of the Goan identity.

The book doesn’t shy away from the dark side of influencer culture either. A chance encounter with a fading Bollywood star exposes the desperation for online validation. And while a leaked video throws Maddie into a nightmarish blackmail situation.

A Story of Transformation

Through her experiences, Maddie undergoes a personal transformation. However, the frenetic Delhiite softens under Goa’s influence, becoming more open, relaxed, and introspective. She grapples with loss, betrayal, and self-doubt, but her resilience keeps her pushing forward.

Bina Nayak’s Creative Process

The review also sheds light on Nayak’s creative process. An “obsessive writer,” she penned Goagram in just two months, fueled by the emotions surrounding the mass exodus of influencers from Goa during the pandemic. This passion is evident in the book’s vivid portrayal of Goa and its people.

To Read or Not?

If you’re looking for a lighthearted beach read, Goagr@m might have some moments that feel slow-paced. However, if you’re interested in a character-driven story that explores the complexities of influencer culture, self-discovery. And the transformative power of a new environment, then Goagr@m is definitely worth checking out.

Anusuya is a storyteller with a passport to creativity, currently steering content strategy and creation at OneNative Studio. With 12+ years of experience, she thrives on crafting compelling narratives that bring ideas to life. When she's not working, she's plotting her next travel adventure, armed with Pinterest boards, a Tourism degree, and an insatiable appetite for local cuisines.

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The Rising Stars: Top 5 Micro-Influencers in Travel in 2024

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The Rising Stars: Top 5 Micro-Influencers in Travel in 2024

In the ever-expanding world of social media, micro-influencers in travel are like the hidden trails in a national park—unassuming yet brimming with wonder. These travel enthusiasts, boasting modest follower counts, wield an incredible power to inspire and guide their audiences with authentic experiences. As travel writer Pico Iyer once said, “Travel is not really about […]

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Lifestyle

Tanya Khanijow Just Got Married – And It’s the Cutest Courthouse Romance Ever!

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Travel Influencer Tanya Khanijow Just Got Married - And It's the Cutest Courthouse Romance Ever!

Hey travel lovers! Big news alert – our favorite wanderlust queen Tanya Khanijow has officially tied the knot, and it’s everything BUT your typical Bollywood wedding drama! Forget those massive, over-the-top wedding ceremonies. Tanya and her now-husband Eshan went for something totally adorable – a simple court wedding that’s got everyone talking! The couple decided […]

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The Rising Stars: Top 5 Micro-influencers in Lifestyle in 2024

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The Rising Stars: Top 5 Micro-influencers in Lifestyle in 2024

As marketing expert Neal Schaffer puts it, “People trust people, not ads.” This trust, cultivated through authentic connections, has made micro-influencers a powerful force in the digital age. Imagine them as the indie bands of the social media world—less flashy than global superstars but with fiercely loyal followings. They reflect the lifestyles their followers aspire […]

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