Meet Kruty: The Design Creator Turning Blinkit Packaging into Content

How Is Kruty Transforming Packaging Design at Blinkit?

Based in Gurugram, Kruty is building a design journey that goes beyond conventional career paths.

After completing her Bachelor of Architecture from the National Institute of Technology Hamirpur, Kruty moved beyond traditional architecture paths. She ventured into packaging design, brand storytelling, and visual communication.

Starting as a design intern and now working full-time at Blinkit, she focuses on branding through packaging design. She turns everyday grocery bags into visually engaging brand assets.

How Did Kruty’s Architecture Background Shape Her Design Thinking?

Kruty’s foundation in architecture plays a key role in her work today. With training in spatial design, structure, and aesthetics, she brings a unique perspective to graphic design and branding.

During her time at NIT Hamirpur, she actively explored creativity through the Music Club, Srijan magazine, and fashion societies like Fash P. This multidisciplinary exposure helped her build a strong base in creative direction, visual storytelling, and design experimentation.

Alongside her corporate role, Kruty runs Studioaverage, her independent creative platform focused on fashion, content creation, and visual aesthetics.

How Is Kruty Using Instagram for Content Creation and Brand Storytelling?

As a design content creator, Kruty uses Instagram by creating content to document her journey in packaging design and branding at Blinkit.

At a time when content creation, branding, and design careers are rapidly evolving, Kruty’s journey reflects the shift toward multi-disciplinary creative roles.

With experience across firms like Wallmakers and Abode Architects, she combines architecture with branding, fashion, and digital content creation. This approach makes her work highly relevant in today’s creator-driven landscape.