Varun Kaliga has the Blueprint for Real Estate Success in Hyderabad

The real estate business has gone way beyond physical open-houses and dealing with brokers or agents. While realtors abroad have been successfully growing their businesses online for a some time now, Indian realtors have only recently been catching on. In the heart of Hyderabad’s burgeoning real estate sector, Varun Kaliga is one of the few who have managed to leverage social media to become a real estate influencer.

What began as a modest venture has blossomed into Varun Realtors, a company synonymous with innovation and client-centricity. Kaliga’s current position in the real estate market is all a result of his entrepreneurial spirit and unwavering dedication to reshaping the industry. His recent accolade as the ‘Emerging Real Estate Influencer of the Year – 2024‘ at the Outlook Business Spotlight-Realty Awards, presented by Shruti Haasan, is a resounding affirmation of his efforts.

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A post shared by Varun Kaliga (@varunrealtors)

From Bricks and Mortar to Digital Dominance

Kaliga recognized early on that the future of real estate lay in the digital realm. While traditional methods still hold value, he understood that to connect with a younger, tech-savvy audience, he needed a strong online presence. Varun Realtors’ Instagram account, @VarunRealtors, was a result of this. It’s not just a property showcase; it’s a lifestyle brand that resonates with the aspirations of homebuyers.

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A post shared by Varun Kaliga (@varunrealtors)

The platform has become a virtual tour of Hyderabad’s most coveted properties, presented with a flair that’s as captivating as the city itself. From lush villas to contemporary apartments, every property is showcased with a keen eye for detail. But it’s not just about the properties. Kaliga uses the platform to share insights into market trends, home decor tips, and the intricacies of the home-buying process. This approach has transformed Varun Realtors from a mere property dealer to a trusted advisor for countless homebuyers.

India’s real estate industry is ripe for influencer marketing. There’s a burgeoning middle class, increasing disposable incomes, and a growing appetite for aspirational lifestyles. Hence, there’s a massive opportunity for influencers to shape consumer preferences. Kaliga has successfully tapped into this potential, demonstrating how a strong online presence can translate into tangible business growth.