Apoorva Mukhija Opens Up About Wanting To Retire From Content Creation, Says She’s Working On Something New

Content creator and internet personality Apoorva Mukhija, known for her bold online persona and sharp commentary, has revealed that she wants to step away from content creation. In a recent interview, she shared that she’s been rethinking her social media presence and is now focused on exploring something entirely new. The Rebel Kid mentioned that she has been working on a different project, and if it goes as planned, she would completely retire from making content.

Apoorva Mukhija Plans To Move Beyond Content Creation

Apoorva, who recently appeared on Karan Johar’s reality show The Traitors, said she has been consciously going low-key on social media. She explained that she now avoids posting frequently about her personal life or parties, as she doesn’t want to be seen only through that lens. Once known for sharing multiple stories daily, she has now reduced her updates, choosing instead to keep her personal interactions private.

“It’s Not That Deep” – Apoorva On The Changing Creator Industry

Apoorva also reflected on how the creator industry has changed since she began. She shared that content creation started as something fun and spontaneous, but over time, it has turned into a heavily commercialised field where creators constantly struggle to stay relevant. From attending events and networking to being seen in the right places, she believes creators today face immense pressure to maintain visibility.

She admitted that she was never someone who took social media too seriously and still sees herself as “just a girl who likes talking to the camera.” The transformation of content creation into a structured “industry,” she feels, has made it more stressful and less authentic. Apoorva has been in the digital space long enough to understand both its highs and its downsides, and her desire to take a break shows how overwhelming the scene can be for many creators today.

Why Apoorva Keeps Her Vulnerable Side Offline

Talking about her social media approach, Apoorva said that she prefers to keep her emotional and vulnerable side private. She believes the internet is a space meant for entertainment, not for sharing personal struggles or emotions. Her aim has always been to entertain audiences, whether through humour, relatability, or controversy, and she has stayed true to that approach.

This mindset also explains why she chooses to stay detached from online validation. Despite being one of the most talked-about creators, Apoorva seems ready to take a step back and redefine what success means to her beyond likes and views.

What’s Next For Apoorva Mukhija

Apoorva’s revelation about wanting to retire has sparked curiosity among her followers. While she hasn’t shared specific details about her next project, her fans are eager to see what direction she takes next. Known for constantly reinventing herself, Apoorva’s move might mark a new chapter, one that goes beyond the world of filters, reels, and trends.

Whether or not she quits content creation entirely, Apoorva Mukhija’s journey reflects the growing burnout and transformation many digital creators face today. Her decision to pause, rethink, and rebuild could well inspire others to find balance in the ever-demanding world of social media.