Prime Video’s global unscripted series Beast Games is expanding its format in Season 2 by featuring different creators based on the viewer’s country. Two episodes in...
Creator-led content has emerged as one of the biggest drivers of movie promotions in India, with spending crossing Rs 250 crore in 2025, according to a...
Actor Jiyaa Shankar recently found herself at the centre of fresh engagement rumours linking her to Bigg Boss OTT 2 runner-up and YouTuber Abhishek Malhan a.k.a...
For years, creators have been told that success starts with picking the perfect niche. As if it’s something hidden out there, waiting to be discovered. One...
Most people assume successful creators got lucky, went viral, or had some secret advantage. In reality, what separates creators who make it from those who burn...
2025 was not only about mega creators and headline-making influencers. Quietly, a new crop of creators built momentum by doing something far from just going viral:...
If 2025 had a personality, it would be unpredictable. The year proved that virality doesn’t come from polish alone. It comes from contrast, curiosity, nostalgia, humour...
2025 proved to be a defining year in India’s creator world, not just because of viral growth or brand deals, but because of the situations that...
Not every creator’s journey begins with a viral spike. Some build quietly, some experiment fearlessly, and some simply keep showing up until the algorithm, and the...
Bengaluru-based entrepreneur Kiran Shah is steadily building a presence on Instagram and YouTube under the handle kiran_goes_zero. He is the founder of the ice-cream brand Go...
