Myntra’s Ultimate Glam Clan Crosses 500K Creators, and It’s Only Getting Bigger

Since its launch in September 2024, Myntra’s Ultimate Glam Clan program has quietly grown into one of the most exciting creator-led initiatives in Indian e-commerce, bringing over 500,000 everyday users into the content creator fold.

From Shopper to Creator

The concept is pretty straightforward: anyone shopping on Myntra can now create content, product photos, short review videos, or styling tips, and earn rewards. Think of it as turning your fashion hauls and honest reviews into something rewarding.

How Much Can You Earn?

Myntra shared that creators can earn up to ₹25,000 a month in Myntra credits, with average payouts at around ₹900 per creator each month over the last seven months. It’s a simple way for users to monetise their creativity while helping others shop smarter.

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Why It Works: Real People, Real Style

What’s working for the program is how relatable and real the content feels. Myntra noticed a 2% increase in engagement among users who view and interact with this user-generated content. It’s clear that when shoppers see authentic reviews and everyday styling, they connect better and convert more.

The Gen-Z Effect

The brand’s CMO, Sunder Balasubramanian, pointed out that this rise reflects how modern consumers, especially Gen Z, are drawn to authenticity. He had mentioned that the program was Myntra’s way of creating a space for real experiences to be shared, helping shoppers feel more confident and emotionally connected in their purchase journey.

Double Rewards for Video Content

There’s also a smart structure in place. Creators start at the ‘Expert’ level and can climb up to ‘Leader’ and eventually ‘Trendsetter’, based on how much they post, how their content performs, and how many orders they influence. And yes, rewards and visibility increase as you move up. Recently, Myntra also rolled out video posts—and here’s the kicker: creators can now earn double what they would for an image post. So, if you’re comfortable in front of the camera, there’s more to gain.

A Community-Led Future of Fashion

To top it off, creators get access to a real-time dashboard that gives them insights into how their content is doing, like views, clicks, reach, and more. It’s a neat way to learn what works and what doesn’t, and tweak content accordingly. With Ultimate Glam Clan, Myntra seems to have found the sweet spot between shopping, content, and community. And with half a million creators already on board, the journey’s only just begun.