Sakshi Keswani & Abhijeet Kain Bring Gram Chikitsalay to Life Online: A Prime Collab That Hits Home

From the makers of Panchayat comes Gram Chikitsalay, a tender five-episode series now streaming on Amazon Prime Video. Set in the fictional village of Bhatkandi, the story follows Dr Prabhat Sinha (Amol Parashar), a gold medalist who trades city comforts for the crumbling walls of a rural Primary Health Centre. Sakshi Keswani and Abhijeet Kain partnered with Prime Video India. Their subtle, in-character promotional reels rooted in their signature relatable humour beautifully echoed the show’s themes, making this a campaign that felt as organic and real as the series itself.

Meet Sakshi Keswani & Abhijeet Kain

Sakshi, known as @beingsuku on Instagram, has built a loyal fanbase with her slice-of-life videos revolving around family quirks, relatable emotions, and the chaos of modern relationships, especially within the framework of arranged marriages. Her YouTube channel, Being Suku, is filled with content that makes you laugh, pause, and often say, “Same!” Whether it’s videos like “Tum itni irritating kyun ho?” or “When you live away from your HOME”, Sakshi has a way of blending humour with heart.

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On the other hand, Abhijeet Kain brings his graphic design roots, acting chops, and charmingly unpolished humour to the table. His Instagram handle @abhijeetkain is where fans of the Kainfam gather to enjoy his mini sketches and personality-driven reels. His content often touches on awkward yet funny truths about relationships, Indian households, and everyday struggles, making him the ideal co-creator with Sakshi.

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Created by the TVF Team

This show comes from the house of The Viral Fever (TVF), known for shows like Panchayat and Kota Factory. Once again, they mix humour, heart, and a pinch of social commentary without going overboard. Deepak Kumar Mishra and Arunabh Kumar team up again, joined by Shreya Srivastava (who also writes content) and Vaibhav Suman to create a topical and timeless story.

A Reel Story with a Real Connection

Sakshi and Abhijeet released a fun, subtly crafted reel to promote Gram Chikitsalay. Instead of directly plugging the show, they incorporated its themes into their content seamlessly, something fans appreciated. The reel wasn’t just an ad; it was a relatable scenario that felt like an extension of their usual content, only this time with a clever nod to the show’s storyline.

This is not the first time digital content creators have helped bridge the gap between OTT platforms and audiences. There was no over-the-top acting, no sudden “watch now!” CTA was storytelling that mirrored the same warmth, wit, and realism that TVF is known for.