“You Look Fabulous”: Creators Rally Behind Ankush Bahuguna After Viral London Homophobia Video

What Happened To Ankush Bahuguna In London?

Indian make-up and fashion content creator Ankush Bahuguna has gone viral after sharing a disturbing experience he faced while walking through the streets of London in an all-pink outfit. The creator posted a video documenting the homophobic remarks and mocking reactions he received from a group of men, sparking widespread conversations online about masculinity, public harassment, and freedom of self-expression. Ankush shared a video online showing multiple men passing comments and reacting loudly to his outfit while he walked through London streets. According to the creator, the incident left him feeling uncomfortable, unsafe, and visibly fearful.

The video quickly gained traction across social media platforms, with many users condemning the behaviour and supporting Ankush for speaking openly about the experience. What particularly stood out to viewers was Ankush’s visible discomfort throughout the clip. As the comments continued, his expression shifted from awkwardness to genuine fear, making the situation feel painfully real for many people watching online.

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Kusha Kapila’s Reaction Went Viral Too

Among the first creators to publicly support Ankush was content creator and actor Kusha Kapila.

Reacting to the incident, Kusha wrote:
“Most men who feel the need to do this have probably never given themselves the freedom to wear beautiful clothes.”She further spoke about how rigid masculinity often stops people from expressing themselves freely and confidently. Kusha Kapila also pointed out that public harassment and “eve teasing” exist in London too, adding that the city is not always as glamorous or progressive as people assume it to be.

Her response quickly resonated online, with many users agreeing that the incident exposed how deeply gender stereotypes still exist globally.

Kubbra Sait & Swara Bhasker Also Extended Support

Actor Kubbra Sait reacted emotionally to the clip, saying she could sense the fear and lack of safety in Ankush’s eyes while watching the video.At the same time, she also praised his outfit and encouraged him to continue expressing himself unapologetically. Swara Bhasker also commented on the post, writing:
“Wow! I’m so sorry Ankush! More power and fabulousness to you.”Actor Zayn Khan also defended Ankush online, saying people often try to dim others simply because they cannot handle someone confidently standing out.

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Why The Video Sparked Such A Big Conversation Online?

The conversation surrounding the incident became much larger than just one creator’s outfit.

For years, Ankush Bahuguna has built a digital identity around breaking gender stereotypes through beauty content, skincare tutorials, makeup videos, comedy sketches, and fashion experimentation. He is one of the few Indian male creators openly normalising makeup and beauty conversations for men online.That’s exactly why this moment struck a chord online.

The video triggered discussions around:

• toxic masculinity
• homophobia
• gender expression
• public harassment
• and why society still reacts so strongly to men expressing femininity.

Many users online pointed out how ironic it felt that such behaviour happened in London, a city globally associated with diversity, fashion, and individuality. Others praised Ankush for documenting the moment instead of silently ignoring it.

Ankush Bahuguna’s Influence Goes Beyond Beauty Content

Ankush Bahuguna is not just known for makeup or fashion videos anymore.Over the years, he has become one of India’s most recognizable digital creators challenging traditional ideas of masculinity online. Whether through beauty campaigns, skincare tutorials, or personal storytelling, his content consistently encourages self-expression without shame.The creator was reportedly in London to attend a Huda Beauty event when the incident occurred.