Why has Adidas India teamed up with Unnati Malharkar and MNV? adidas India has partnered with digital creators Unnati Malharkar and Manav Chhabra (MNV) to promote...
Who Is Rathan? Rathan is a D2C brand strategist and Shopify expert helping e-commerce businesses build and scale their online presence. Through his personal brand, he...
The Ministry of Information and Broadcasting (MIB) has unveiled the pilot phase of the ‘Gems of India’ Challenge. This is a nationwide initiative designed to encourage...
India’s influencer marketing industry is becoming more sophisticated, with brands investing heavily in creator-led campaigns across platforms. However, despite the sector’s rapid growth, some long-standing challenges...
Why is ZEE5 collaborating with Ashish Chanchlani and his team? ZEE5 has partnered with popular digital creator Ashish Chanchlani for a promotional Instagram reel featuring his...
Why are audiences increasingly turning to creators for news? As social media becomes one of the world’s primary sources of information, creators are taking on a...
In the race for views, many creators focus on cracking the algorithm. But according to YouTube, the real challenge isn’t getting someone to watch a Short,...
Why did RENÉE Cosmetics choose Orry for its latest campaign? RENÉE Cosmetics has partnered with internet personality Orhan Awatramani (Orry) for a micro-drama series that shifts...
What began as a fun Instagram challenge has turned into one of social media’s most talked-about fitness stories. In fact, an Indian content creator’s attempt to...
Who Is Pratishtha Deveshwar? Pratishtha Deveshwar is a motivational speaker, TEDx speaker, and disability rights activist whose inspiring journey has touched thousands of lives. With over...
