The Jharkhand government has launched the Influencer Engagement Programme 2025 to promote the state’s tourism sector through social media platforms. The initiative aims to showcase Jharkhand’s...
India’s most meaningful innovation didn’t come from glossy pitch decks or billion-dollar valuations. It emerged from beaches, classrooms, construction sites, village roads and crowded cities. Across...
Most people assume successful creators got lucky, went viral, or had some secret advantage. In reality, what separates creators who make it from those who burn...
When Revant Himatsingka, better known as FoodPharmer, began calling out misleading food labels, few expected it to grow into a national movement. What started as simple,...
Bengaluru-based entrepreneur Kiran Shah is steadily building a presence on Instagram and YouTube under the handle kiran_goes_zero. He is the founder of the ice-cream brand Go...
Environmental change in India did not arrive wrapped in announcements or policy documents alone. It unfolded quietly on scorched hillsides, beside polluted rivers, inside dry villages...
As the holiday season approaches, Christmas decor across Indian homes is becoming less about store-bought symmetry and more about creativity, colour and personal touch. DIY creators...
India’s creator economy is no longer driven only by Gen Z and millennials. A growing number of Indians in their 50s, 60s and 70s are finding...
Twenty-year-old Bengaluru-based creator Yuktha has recently featured in Royal Enfield Lifestyle’s global campaign, shooting the brand’s core range in London. The collaboration highlighted her personal identity...
India’s yoga and wellness content ecosystem is quietly shifting. While viral gym reels still dominate discovery, a strong layer of micro creators is building trust-led communities...
