Tech
Aishwarya Mohanraj partners boAt To Fight Female Objectification in Music
As Women’s Day approaches, audio wearable brand boAt is stepping up to challenge the objectification of women in song lyrics. Collaborating with content creator Aishwarya Mohanraj, the company aims to address the prevalent issue of derogatory language used to describe women in music, aiming to shift the narrative towards empowerment.
Redefining Language: Introducing ‘Ai-tem’
boAt is not just highlighting the problem; they’re offering a solution. The company has introduced ‘Ai-tem’, an innovative artificial intelligence tool designed to recommend empowering language when referring to women in music. With ‘Ai-tem,’ boAt aims to reshape the conversation and encourage artists to use language that uplifts rather than objectifies.
Aishwarya Mohanraj’s Standup Deconstruction
As part of the campaign, creator Aishwarya Mohanraj delivers a satirical standup routine. Using humor and PowerPoint slides, she deconstructs the absurdity of using terms like ‘item’ or ‘tandoori murgi’ to describe women, sparking crucial conversations about objectification.
Collaborative Efforts with Quick Commerce Apps
To amplify their message, boAt has collaborated with quick commerce apps like Swiggy Food and Zepto. Through collaborative content, they aim to highlight these brands as the “real items,” drawing a clear line between objects and women and reinforcing the message that women are not commodities.
Commitment to Change
Aman Gupta, co-founder and CMO of boAt, emphasizes their commitment to leading the charge for positive change. Through humor, satire, and cutting-edge AI technology, boAt seeks to rewrite the narrative, giving women the respect and recognition they deserve in music and beyond.
FAQs
Who is Aishwarya Mohanraj?
Aishwarya was one of the top 10 contestants in Comicstaan and since then has written for shows like Son of Abish, Behti Naak, On Air with AIB, Comicstaan S02 and One Mic Stand.
Is Aishwarya Mohanraj married?
Her husband, YouTuber Aakash Shah is the founder of the marketing agency One Hand Clap and the ex social media head of All India Bakchod.
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