Biz

MrBeast, Logan Paul Make Grand Entrance in Mumbai for Major Brand Launches

Published

1 month ago

November 10, 2024

Popular influencers MrBeast and Logan Paul touched down in Mumbai early on Sunday morning. The duos arrival transformed the usually bustling Mumbai airport into a hub of heightened activity, with fans and media personnel eagerly awaiting their appearance.

MrBeast greets fans and paparazzi

MrBeast, whose real name is James Stephen Donaldson, made an instant connection with the local paparazzi, greeting them with characteristic warmth and enthusiasm. Dressed casually in a black hoodie and shorts, the YouTube sensation appeared at ease despite the long journey, even taking time for selfies with waiting photographers and expressing his excitement about being in India.

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The stars’ arrival wasn’t just about making appearances – both influencers are in Mumbai for significant business ventures. MrBeast is preparing to introduce his successful chocolate brand, Feastables, to the Indian market. The brand, which launched in January 2022, has already seen remarkable success in other regions and is now poised to make its mark in India’s growing confectionery market.

Logan Paul spotted in Bandra

Meanwhile, Logan Paul, who arrived in a luxurious Rolls Royce, was spotted in Mumbai’s trendy Bandra area, sporting a clean-cut look in a white T-shirt and beige pants. The YouTuber-turned-wrestler is in India to launch Prime, the popular hydration drink brand he co-founded with fellow YouTuber KSI. This launch marks Prime’s official entry into India’s competitive beverage market.

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Paul’s interactions with the local community showcased his signature style, as he greeted friends and flashed victory signs to photographers while entering and exiting various locations. Videos of these moments quickly went viral on social media, highlighting the warm reception both stars received from their Indian fans.

MrBeast and KSI enjoy a rickshaw ride and distribute Feastables and Prime

MrBeast and KSI were also spotted enjoying an auto rickshaw (tuktuk) ride together. Paps and fans followed them riding through the streets of Mumbai. While MrBeast distributed Feastables chocolates, KSI passed along Prime drinks to some lucky fans along the way.

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The presence of these global influencers in Mumbai has sparked speculation about potential collaborations and appearances at high-profile Bollywood events. As both MrBeast and Logan Paul settle into their Mumbai schedule, fans and industry observers eagerly await news of their activities and collaboration with Indian YouTuber CarryMinati during their stay in India. Their presence not only highlights India’s growing importance in the global digital landscape but also signals the country’s emergence as a key market for international influencer-led brands.

Biz

ASCI Intends To Take Rigorous New Approach In Scrutinising Influencer Ads

Published

6 days ago

December 4, 2024

Anusuya Mazumder

ASCI Intends To Take Rigorous New Approach In Scrutinising Influencer Ads

Social media influencers have become powerful marketing tools in recent years, but their unchecked promotional practices have raised significant concerns. The Advertising Standards Council of India (ASCI) is now taking a decisive stance against widespread violations, particularly in the cryptocurrency and betting industries. Increase in Advertising Misconduct The digital marketing ecosystem has witnessed an alarming […]

Biz

Power of Influencers & The New Age B2C Marketing

Published

2 weeks ago

November 28, 2024

Vidhathri Matety

Power of Influencers & The New Age B2C Marketing

One thing is clear: traditional methods are no longer enough to capture viewers’ attention and build trust. Along with people’s methods to captivate the audience, they are turning to new ways of promoting content. The short and crisp video forms make the most impactful medium for influencing our spending decisions. B2C marketing has shifted dramatically […]

Biz

Rural Creators Are the New Digital Superstars Changing the Game

Published

2 weeks ago

November 25, 2024

Candida Dsilva

Rural Creators Are the New Digital Superstars Changing the Game

The digital world was once a space dominated by urban influencers, with their sleek lifestyles, expensive gadgets, and city-centric content shaping the landscape. However, in recent years, a new wave of creators has emerged, far from the glitzy metros, in small towns, villages, and rural India. These creators are rewriting the rules of digital stardom, […]