Food Pharmer Revant Himatsingka Turns Entrepreneur with OWN Brand and Clean Food Certification

Revant Himatsingka, known worldwide as the Food Pharmer, is launching his own clean-label food brand and a certification system for honest food products. This marks a major shift from being a digital watchdog to a solutions-driven entrepreneur. With 2.8 million followers backing him on Instagram, Himatsingka’s new moves reflect his commitment to changing how Indians consume packaged food. After years of exposing misleading food labels and calling out brands that market sugar-heavy products as healthy, the influencer has decided to take action beyond content.

What is ‘Food Pharmer Approved’?

Food labels often mislead buyers in our country, and the need for reliable guidance is more urgent than ever. Himatsingka is introducing a new certification system named ‘Food Pharmer Approved’. This certification will mark brands he finds genuinely clean and trustworthy. It won’t just stop at packaged items; it may expand to healthy restaurants, too.

While his initial plan was to include lab testing as part of the approval process, the high costs and operational demands of such a setup have delayed that dream. Instead, the certification will begin by assessing ingredients alone. Products that fail this basic filter won’t even qualify for further scrutiny. Transparency is still key; each certification will carry a disclaimer stating that the product hasn’t been lab-tested.

Also read: FoodPharmer’s Mission: Making India Healthy Again

Launching His OWN Brand

His new food brand, Only What’s Needed (OWN), is designed with the same clean food principles he has always promoted. The name and even the first product were decided with help from his audience, making OWN a community-driven brand.

His debut product is a clean-label whey protein created based on ingredient suggestions collected from his followers. Thanks to a partnership with an operational investor helping with the initial funding for six months, the whey protein is being manufactured in a facility in Tirupati. Depending on the response, further investments might follow.

OWN stands for minimal, essential ingredients, free from the unnecessary additives many mainstream brands rely on. His first choice for the brand name was “Take Charge,” but his community rejected it in favour of the simpler and more meaningful OWN.

Also read: Food Pharmer’s Unworn Cannes Outfit: A Silent Statement With Loud Intent

A Movement, Not Just a Brand

Himatsingka doesn’t want to treat OWN as a commercial brand alone. He describes it as a militant, clean-label movement to make genuinely healthy products accessible to people. There are no flashy ads, no exaggerated claims, just transparency, clean ingredients, and honesty.

In its initial phase, OWN will be distributed only online. It will sell through its website, quick-commerce apps, and major e-commerce platforms like Amazon and Flipkart. Offline sales aren’t in the plan for now, as he admits he lacks the expertise for that market.

Real Ingredients, Real Pricing

One of the biggest concerns among Indian customers is the price of clean-label food. Himatsingka has made it clear that his brand may not be the cheapest. Using top-quality ingredients comes at a cost. However, by cutting down on aggressive marketing budgets, he plans to pass some of the savings to customers.

Even then, OWN won’t be able to match the prices of large food corporations offering products for INR 10. However, the purpose is not to compete with them but to deliver quality at a relatively affordable price and be fully honest about what goes into each pack.

Staying Fair and Objective

Launching a food brand raises questions about bias, especially for someone who built his reputation by reviewing others. Himatsingka is aware of this concern. To keep things fair, he plans to avoid reviewing direct competitors of his brand. He wants to stay objective and focus on education rather than promotion. Even now, he refuses brand deals from food companies, including clean-label ones, ensuring that his followers get content that is not influenced by corporate interests.

How Will He Earn?

Despite his large audience, Revant Himatsingka has never monetised his content through food brand promotions. His main source of income has been public talks, which he holds once every few months. These talks work on a pay-what-you-want model, allowing people to decide what they pay for shared knowledge.

As for OWN, he admits that food businesses don’t bring profits in the short run. Returns may take years. But this long-term vision is part of his mission to change India’s relationship with food.

Creating a Ripple in Indian Food Laws

Revant Himatsingka’s influence has gone beyond social media. Recently, Indian regulatory bodies like FSSAI and the Consumer Affairs Ministry have made progressive steps. Popular brands like Horlicks can no longer label themselves as “health drinks”, and stricter rules are being applied to labels claiming “100% fruit juice.”

He also proudly credits the CBSE’s new ‘Sugar Board’ rule in schools as one of the biggest changes sparked by his campaign. These boards are educating children about the dangers of high sugar intake, a major victory for public health advocacy.

From Reels to Reality: A New Chapter for India’s Food Truth Teller

Revant Himatsingka plans a soft launch of OWN in June, followed by a full launch in July. Simultaneously, he is expanding his presence on YouTube, hoping to reach a wider audience beyond Instagram. He aspires to build the world’s most transparent company, not just India’s. By combining his influencer voice with entrepreneurial action, Food Pharmer 2.0 is no longer just pointing fingers; he’s building alternatives. This is the beginning of a larger movement, from awareness to action, content to clean food.