Food Pharmer’s Unworn Cannes Outfit: A Silent Statement With Loud Intent

This year, the prestigious Cannes Film Festival 2025 wasn’t just about cinema and celebrity; creators used the red carpet to talk about more than style. But among the invited Indian creators, one name chose silence over the spotlight: Food Pharmer. Revanth Himatsinghkha was all set to attend Cannes, with his designer outfit ready and a sponsored journey booked. But at the very last minute, he backed out due to the rising geopolitical tensions between India and Pakistan.

Here’s a look at the movement, the fashion, and the silent power of backing out.

The Outfit That Didn’t Walk But Spoke Volumes

While many showed off their bling and designer wear, Revanth’s unworn outfit became the story, not because it dazzled on the red carpet, but because it stood folded with a purpose. His silence became the loudest message of all.

Designed by student Shruti Dongre from NIF Global Andheri in just 72 hours, the outfit visually represented the Label Padhega India movement. Supporting her were Ms. Naina Kumar and Ms. Srishti Shukla, who helped bring Revanth’s vision of reform into fashion. Together, they stitched awareness into every thread.

Revanth shared glimpses of the outfit online, sarcastically calling it his Cannes Outfit That Never Reached Cannes. In true Food Pharmer style, he used the opportunity to remind his audience of the real fight, not for red carpets, but for honest food labelling and a healthier India.

Truth In: The Silent Power Behind the Trip

Even though he never made it to France, Revanth thanked @truthin_official, a startup that sponsored his entire Cannes journey. The brand, aligned with its mission, is working on a food scanning app that helps users identify harmful ingredients in packaged items. It’s not a celebrity-driven platform, but a tool for everyday people, exactly the kind Revanth fights for.

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A Movement From India To The World

India often imports social movements from the West, such as body positivity, mental health awareness, and clean eating. But with the Label Padhega India, Revanth reversed that. His goal was to take this movement global, starting with Cannes. Even though he didn’t walk the red carpet, his message travelled nonetheless. It’s rare for an Indian grassroots campaign to echo beyond borders. And when it does, it’s usually because someone chooses authenticity over appearance, just like Revanth did.

The Man Behind the Labels: Who is Food Pharmer?

Revanth, better known on the internet as Food Pharmer, is not your usual social media influencer. He doesn’t sell diet plans, flaunt protein powders, or promote cheat days. Instead, he rips off food labels and exposes what’s inside, literally and metaphorically.

With a deep commitment to educating people about packaged food and the chemicals hidden behind fancy names, Revanth runs the Label Padhega India campaign. This movement urges Indian consumers to read food labels carefully and know what they eat. His tone? Unapologetically sarcastic. His method? Short, sharp, fact-filled content that is both humorous and hard-hitting.

Cannes 2025: A Stage for Indian Influencers

This year’s Cannes saw a rise in Indian digital creators. Fashion influencers, film reviewers, and beauty bloggers, many made it to the French Riviera, showcasing their best looks and capturing international headlines. But Revanth stood apart by simply not showing up. His campaign wasn’t printed on billboards or flaunted through sponsored hashtags. It lived in his consistent work, sarcastic content, and one strong decision to let silence speak.

For those who don’t follow him, it wasn’t just about Cannes. It was about conscience. And with that, Food Pharmer proved again that he’s not here to entertain; he’s here to awaken.