Parul Gulati’s Hair-Braided Cannes Dress is More Than Fashion, It’s Personal Branding at Its Best

The Cannes Film Festival is known yearly for its glamour, red carpet fashion, and global celebrities. But this year, an Indian entrepreneur and actor stole the show with a bold, emotional, and deeply personal look.

Parul Gulati, the founder of Nish Hair, made her Cannes debut wearing a one-of-a-kind outfit made entirely out of braided hair extensions from her brand. It wasn’t just a fashion statement; it was branding magic.

A Dress Braided With Purpose

Styled by Mohit Rai, Parul wore a custom strapless dress crafted using hair extensions from Nish Hair. The dress featured intricate braided textures, a plunging sweetheart neckline, and fringe details made from hair braids. It was eye-catching, elegant, and unlike anything seen on the red carpet before.

She completed her look with:

• Leaf motif earrings and a statement ring from JOOLRY
• Black ankle-strapped heels
• A chic side French twist bun with soft strands in the front, styled by Ritika Attar

It was clear that every part of her outfit was carefully planned to reflect her brand’s identity and values.

Also read: Indian Women Influencers Shine Bright at Cannes 2025 With Their Stunning Red Carpet Debuts

Emotional Connection That Stays

People scroll endlessly, so it’s rare for something to stand out. But Parul’s Cannes moment did, because it was different, honest, and bold.

In a time of cognitive overload, what cuts through is not product specs but the meaning behind those. Like Parul’s wearable brand moment, visual storytelling uses the mirror neuron effect to invite the viewer to feel her belief, not just see it. Her brand gets emotionally sticky, not just aspirational, when the founder becomes both the messenger and the message.

Why This Matters for Entrepreneurs

Parul Gulati has shown the world that personal branding is not about shouting, it’s about showing up with meaning. She didn’t just talk about her product; she became it. And that’s a powerful lesson for all business owners, creators, and dreamers.

She made the world take notice by walking the red carpet in a dress made of Nish Hair extensions. In doing so, she proved that when you align your product, purpose, and presence, you create a brand that people will remember.

The Cannes Red Carpet Sees a New Star

Parul’s Cannes debut wasn’t just about glam; it was a bold, smart move that combined fashion, culture, and business. From the braided hair dress to expert praises, this was a moment where creativity met courage. And for anyone looking to build a strong brand, this is one red carpet appearance to take notes from.